The British royal family and Kate Middleton have inadvertently created a royal scandal by distributing altered photos, including one released last year in honor of Queen Elizabeth II’s 97th birthday.
In times of a reputational crisis, how you react many times determines whether you can salvage your character at all. These moments of adversity can be opportunities to shine, but unfortunately, the royal family did not handle this situation well.
The distribution of altered photographs is yet another in a long line of public relations fiascos for the royals with the last one not too far in the rear-view mirror: The Harry and Meghan departure from royal duties and their move to the United States.
